A few years back, people used to book online tickets, hotels,
flights through their laptop or computers, which makes their travelling plans
to limited. However, with travel mobile applications on the rise due to the
arrival of cheap and highly functional mobile devices, it has been reported
that over 52% of travelers use their smartphones and applications in order to
their travel products instead of laptops and desktops. So, what exactly has led
to the change in this behavior? Let’s find out below.
Travel technology companies
understand how important it is for travelers to book their hotels, flights and
other products on the go. Many a time travelers require to book hotels and
flights in the last minute and without having a laptop or Internet connection
could simply lead to the loss of a potential sale and would certainly provide
great inconvenience to the traveler. But with travel mobile application, they
can make last minute bookings at any time of the day anywhere, which would help
both the travel agency and the traveler. Furthermore, the reason why mobile technology in travel industry is on the
rise is, it helps the travel company and travelers to make a deeper connection
that offer more convenience to the customer and increase the sales of the
company.
Other benefits of mobile booking to the
user and travel agency are as follows:
Benefits to travel companies
1. Travel agencies can target more customers
with mobile application, and if they are not on mobile, they can lose a huge
customer base.
2. Send specific offers and premium rates in
the form of messages and notifications to the user, which will help increase
chances of a sale.
3. Better staff management: Hotel based
application will help the company to send requests on staff’s devices, which
will increase their efficiency.
Benefits
of travelers
1. Allows the traveler to book flights and
hotel in real time, regardless of the time and place.
2. They can check the availability of the
flight and hotel, confirm or cancel their reservations without any hassle or
wait.
3. Travelers can also take benefit of special
rates, discounts and loyalty rewards, which are not available for general
travelers. This also allows the travel company to keep their customer for
longer periods.
4. Easily search hotels by location, amenities
and price to get the best deal possible.
Moreover, travel technology solutions have come
up with a highly advanced way of travel management in the form of Xchange ERP
that permits the travel company improve their productivity, increase
efficiencies, reduce costs and streamline processes without even sitting in
front of their desktop.