Thursday 6 July 2017

The significant growth in mobile bookings of hotels and flights over the recent years

A few years back, people used to book online tickets, hotels, flights through their laptop or computers, which makes their travelling plans to limited. However, with travel mobile applications on the rise due to the arrival of cheap and highly functional mobile devices, it has been reported that over 52% of travelers use their smartphones and applications in order to their travel products instead of laptops and desktops. So, what exactly has led to the change in this behavior? Let’s find out below.

Travel technology companies understand how important it is for travelers to book their hotels, flights and other products on the go. Many a time travelers require to book hotels and flights in the last minute and without having a laptop or Internet connection could simply lead to the loss of a potential sale and would certainly provide great inconvenience to the traveler. But with travel mobile application, they can make last minute bookings at any time of the day anywhere, which would help both the travel agency and the traveler. Furthermore, the reason why mobile technology in travel industry is on the rise is, it helps the travel company and travelers to make a deeper connection that offer more convenience to the customer and increase the sales of the company.



Other benefits of mobile booking to the user and travel agency are as follows:
Benefits to travel companies
1. Travel agencies can target more customers with mobile application, and if they are not on mobile, they can lose a huge customer base.
2. Send specific offers and premium rates in the form of messages and notifications to the user, which will help increase chances of a sale.
3. Better staff management: Hotel based application will help the company to send requests on staff’s devices, which will increase their efficiency.

Benefits of travelers
1. Allows the traveler to book flights and hotel in real time, regardless of the time and place.
2. They can check the availability of the flight and hotel, confirm or cancel their reservations without any hassle or wait.
3. Travelers can also take benefit of special rates, discounts and loyalty rewards, which are not available for general travelers. This also allows the travel company to keep their customer for longer periods.
4. Easily search hotels by location, amenities and price to get the best deal possible.

Moreover, travel technology solutions have come up with a highly advanced way of travel management in the form of Xchange ERP that permits the travel company improve their productivity, increase efficiencies, reduce costs and streamline processes without even sitting in front of their desktop.


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