Technology has played an
important role in achieving economic growth by garnering economic means for
consumers to travel. The development and contribution of air travel as a means
of transporting tourists to different locations is an important contribution of
technology to the tourism and travel industry. The significant development of
low cost carriers is another means of successful technological applications to the
tourism and travel industry.
The tourism industry is
often defined as the sectored system of innovation and production. This
sectored system in tourism is extremely complex; given the fact that the
tourism products and actors changes due to changes in the external forces. The
evolvement and progress of information technology has therefore had a tremendous
impact in tourism.
The travel and tourism
industry suffered a setback post 9/11 terrorist attack. Airlines were forced to
change their marketing strategies and give more emphasis to ecommerce. Most
airlines started including special applications like content management,
personalization software and business intelligence paraphernalia. Internet
technology gained importance as it became the major force to work safely and
effectively. This technology also helped airlines to reduce costs and get closer
to the customers. Let us find out some of the major features which gained
momentum due to the information technology revolution.
The travel and tourism
industry suffered a setback post 9/11 terrorist attack. Airlines were forced to
change their marketing strategies and give more emphasis to ecommerce. Most
airlines started including special applications like content management,
personalization software and business intelligence paraphernalia. Internet
technology gained importance as it became the major force to work safely and
effectively. This technology also helped airlines to reduce costs and get
closer to the customers. Let us find out some of the major features which
gained momentum due to the information technology revolution.
Impact
of Internet in the travel and tourism industry
The advancement of the
Internet has deeply affected the way tourism and travel intermediaries perform
their business. The development of vertical portals like has redefined the
travel business. This has led to the formation of various last minute online
travel portals which effectively organize and distribute distressed tourism
inventories to the clients. Tourism suppliers like Lufthansa and British Airway
have started applying ecommerce applications thereby allowing their customers
to directly access the reservations systems. Hence, a customer is able to make
a flight search and go through the various options available and finally take a
purchase decision. The Internet has made it possible for customers to access
high quality information within a short time. Also it has made service
expectations as consumers expect to be served 24 hrs / 365 days. Nowadays,
customers expect to be served at all times rather than the office hours of the
tourism providers.
Mobile technology and the tourism and travel industry
The advent and application
of mobile technologies have further impacted the tourism and travel industry.
This has been possible due to the development in ecommerce. Customers can now
view and choose various travel and tourism options by surfing the internet
through their mobile phones. Short messaging services also provide a lot of
information as the booking confirmation can simply be presented to the airline
or the hotel and one is allowed to enjoy the service. The emergence of new and
high tech mobile phones has again stirred a revolution in mobile technology.
This is especially helpful as these phones allow a user to access internet and
book services online. Thereby, one can also book tour packages and other travel
related services through the mobile.
Conclusion
Thus we have seen that the
travel and tourism industry has revolutionized their travel plans and
strategies with the help of improved information technology solutions. They are
resorting to customer focused travel solutions and are aiming to provide a one
stop solution for all travel related services through information technology.
Travel and tourism providers need to work in collaboration with each other to
provide a one point platform to all its clients. Hence, they must embrace newly
developed and effective information technology solutions to run travel
operations smoothly and efficiently. At the same time, the prime focus should
be on providing excellent customer service. For all these, the only answer is
to embrace best and updated information technology.
QuadLabs
is a leading travel technology provider,
giving tour operators
and travel agencies methods to adapt to these travel trends and increase their
business’s potential to get higher return on investment.
Address:-
QuadLabs
Technologies Limited
720,
7th Floor,JMD Megapolis, Tower B,
Sohna
Road, Sector 48,
Gurgaon
122018, Haryana, India
Phone:
+91 124 663 6999
Web:
http://www.quadlabs.com Email: marketing@quadlabs.com
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