One
cannot deny the pivotal role Technology plays within the Travel sector.
Our
day-to-day lives are made easier through the use of the internet and technology
– whether it be on our mobile devices, at home or in the work place using a
desktop or laptop. Constant and continuous developments in technology have now
made this achievable on a global scale.
It’s seen
by many that technology and social media – has created a global village,
connecting everybody to everyone, everywhere. Some might argue that using
technology has made us less sociable, inhibiting face to face and physical interaction.
However, the concept that globalisation and technology allows us to overcome
the limitations of physical distance through our finger tips, presents
countless opportunities for the travel and tourism industry to flourish.
People
travel to distances far and beyond and will continue to travel around the world
to experience new things in life and advances in technology are there to
influence and inspire this: not prohibit.
Whilst an
individual’s travel experience doesn't necessarily start physically until they
arrive at the airport departures or even the destination itself, technology has
helped to allow this experience to begin from the moment a person has the
aspiration to go somewhere, if not creating that aspiration itself. Experience
is the key word – and it’s equally as important for companies to provide a
positive experience for customers from the moment they decide to exercise these
ideas; from idea and plan to the experience itself as well as post-travel
sharing and feedback.
In today’s world, travel agendas rarely rely on trusted word-of-mouth recommendations and physical guidebooks; breakthroughs in digitalisation have given customers independence and choice in a really big way. The main purpose of travel is essentially about connecting – places, people, experiences and memories. One thing that technology does well, is connect things.
In today’s world, travel agendas rarely rely on trusted word-of-mouth recommendations and physical guidebooks; breakthroughs in digitalisation have given customers independence and choice in a really big way. The main purpose of travel is essentially about connecting – places, people, experiences and memories. One thing that technology does well, is connect things.
Websites,
booking platforms, apps and using social media all provide the opportunity to
engage and connect with customers on a variety of levels to allow an enhanced
travel experience. Now that this information for customers is easily accessible
(through various mediums), it inevitably means that it’s important for
companies to get smarter and adapt to remain competitive.
In
summary, developments in technology have led to big changes in the way that
customers use it to enhance their full travel experience. Travel companies must
constantly evolve to continue providing their end users development with the
best customer experience possible.
What can travel and tourism companies do to keep up?
The
answer to that is pretty simple – they must make sure they are utilising the
latest technologies available to give customers what they need. A starting
point would be to ask the following questions:
- Is
my website easy to navigate?
- Can
my website be used on a mobile device?
- Does
my website use stunning images to inspire travellers?
- Once
a customer has booked their trip – how do they stay in contact with us and
access their information?
- How
can they share their experiences with friends/family?
What next?
With many
years’ experience in the Travel Technology sector, we at QuadLabs have seen
things change and develop first-hand at an incredible speed. Empowering Travel
Agents by providing access to affordable Travel Technology and ensuing revenue
generation is the motto of QuadLabs. In case you need any help keeping up with
the latest technologies, engaging customers and improving the customer
experience for your travellers as a whole, please get in touch with us.
QuadLabs
is a leading travel technology
provider,
giving tour
operators
and travel agencies methods to adapt to these travel trends and increase their
business’s potential to get higher return on investment.
Address:-
QuadLabs
Technologies Limited
720, 7th Floor,JMD Megapolis, Tower B,
Sohna
Road, Sector 48,
Gurgaon
122018, Haryana, India
Phone:
+91 124 663 6999
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