Travelling is one of the most amazing things life has to
offer. It entails a lot of fun and excitement that start at the moment it is
planned. Adventures along the way make it even better in all aspects. And the
variety of travel experiences completes the rainbow. This the main reason why
travelling is a multi-billion-dollar market.
As economics dictate, where there is great demand there is
great competition. And as well known, competition leads to innovation and a lot
of improvements. This is because each entity wants to have an edge in the
market. In order to have a significant share in it, there must be a good reason
for the entity to be chosen by the consumers.
Travel agencies did not let themselves be left out in the
aforementioned concept. The real challenge for this kind of industry is that
the product being offered is hardly unique. The products, as perceived by the
consumers, are the destinations. This isn’t supposed to be the case with the
perception of the agencies. They must believe that their product is the service
Differentiation among the industry is basically on pricing.
However, a more important aspect that should be considered is convenience.
Booking a flight was such a hassle not a very long time ago. To answer with it,
online booking portal was born. An online booking portal allows a customer to
tweak travel details at the comforts of his own home or anywhere basically.
Management of travel requirements such as city of departure, destination, fees,
and other matters made available at fingertips. It may be argued that this can
be done through phone calls but no. A portal in the internet that may be viewed
on any gadget is way better than waiting your turn to be talked with on the
phone. Also, visuals made it better for customers to decide on their own pace.
As convenience increased the demand for travel, travel
agencies met its highest point in the market. The graph is going higher and
higher. The industry’s growth is inevitable. This is because of the online travel agent system that brings a lot of benefits not just to the customers but
also to the agency itself.
The online travel agency solution enables the entity to
operate 24 hours a day and 7 days a week for the whole year. For instance, a
customer finally decided to travel. However, he did it at midnight. In
traditional booking system, he has to wait for the office hours. What if he
changes his mind? With an online booking portal, customers may tweak his
travels anytime anywhere.
These aforementioned advantages and upsides of online travel
agency enables the industry to infinitely grow. Customers find it easier and
more convenient to book a travel using the internet anytime anywhere. And at
the same time, travel agencies’ work became less burdensome. It is a win-win
situation produced by one system. Without a doubt, online booking portal drives
growth for travel agencies
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