With the advent of online B2B travel portal, travel businesses have seen an outstanding
growth in numbers today and are proliferating at faster pace. While, entire
travel & hospitality industry is experiencing a revolutionary phase, it
would be vital to know the importance of online B2B travel portal and how it can help bring in robust growth for a
travel agent and the Sub-Agent/ B2B network it has.
B2B refers to Business to business system and is a
common arena where travel content & product information along with the
services are exchanged amongst various business enterprises. Largely, travel
businesses are operated either through a B2C or B2B system. Technically, these
systems are reservation and booking software’s developed, based on concepts of
cloud computing, which support large data management in complex network.
For travel
agency in particular, an online B2B
travel portal has become very vital because it gets integrated &
distributes content to a vast network of global travel businesses. Some of the
benefits that travel agencies gets
by integrating into an online business to business system are- accessibility to
various services that are available with travel content consolidators or
aggregators with reservation availability, real time pricing; market specific
pricing and various offers and discounts subject to demand & supply. With
all this information, travel agencies can execute the reservation process as
well as manage their clients and their enquiries without any hassle.
Other features that are part of B2B systems are dynamic B2B interfaces, B2B2B management (agents can create & manage their own sub
agents, define their mark-ups, product access etc.), agency management, online
quotation management and many more innovative money-spinning features. Through
all these features, one advantage that is experienced by both suppliers and
travel agents in a great way is reduction in time and cost while executing
various booking related tasks.
Building business contract is one important aspect
a travel agency should take care
while filing a contract into an online B2B
travel portal. If contracts are made manually, there may arise many issues
such as delays in confirming availability and price distribution, use of older
communication mediums which are generally through phone, fax etc. All these
factors make the manual process of contracting very labour intensive & in
parallel very time and money consuming. Travel booking software are benefiting in a great way by the process of online contracting
which happens between travel agents and service/ content providers. Contracts
if made online have many advantages compared to traditional manual contracting
process done through paper work. Some of the key advantages are better
efficiency in time, cost effective and convenience of faster access to updated
rates and distribution in single system.
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